We're glad you stopped by Business portfolio analysis is a technique used to A Evaluate the firm s strengths weaknesses opportunities and threats B Segment a market based on geographic. This page is here to walk you through essential details with clear and straightforward explanations. Our goal is to make your learning experience easy, enriching, and enjoyable. Start exploring and find the information you need!
Answer :
Final answer:
Business portfolio analysis quantifies performance measures and growth targets to effectively analyze Strategic Business Units (SBUs). This technique helps firms understand which units to invest in, divest, or expand upon based on their performance in the market. It often incorporates insights from SWOT analysis to inform decision-making.
Explanation:
Understanding Business Portfolio Analysis
Business portfolio analysis is a crucial technique employed by firms to analyze their various Strategic Business Units (SBUs) and their market positions. Among the options presented, the most accurate description of this technique is to quantify performance measures and growth targets to analyze SBUs.
This analysis involves assessing each business unit's contribution to the overall company performance, evaluating market attractiveness, and determining the strategic direction of each unit based on its current performance and future potential. For example, firms may use tools like the BCG Matrix to categorize their SBUs into different quadrants based on market share and growth rates, enabling better resource allocation and strategic planning.
- Logistics: A business can ascertain which units require more investment, which ones should be divested, and which are performing well and can be expanded.
- SWOT Analysis: This method often incorporates insights from a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to give context to each unit's market position.
- Decision Making: Ultimately, the end goal of business portfolio analysis is to enhance strategic decision-making to improve overall company performance.
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